Polar's first full promo is now online, amazing art direction, team and uniquely edited videos like this could only be the work of Pontus Alv. Watch Pontus and crew completely destroy some incredible looking Scandinavian spots below and check his blog here to keep updated with other Polar happenings.

"Ali Shaheed Muhammad of A Tribe Called Quest, The Ummah and Lucy Pearl fame sits down on the Red Bull Music Academy's interview couch. This lecture was held as part of Boombox's 5th annual celebration of the life and music of J Dilla in Los Angeles and hosted by Cognito from Frolab." - Push it along Ali.

Words by Ben Perks

Barca may well have been ‘shut down’ many years ago, but who gives a fuck? The
place more than lives up to the hype as the city-sized skatepark also has mountains of
cheap beer, cheap kebabs and hot girls galore.

Only sex trafficking, cult meetings and skateboarding can make groups of strangers
fly abroad and share an apartment - the latter is definitely the most fun. I will clarify
that the group of 12 skaters consisted of the “Sowie” crew (Ali Watson, Ash Wilson,
Danny Holmes, Ben Fenner Stead, Chris Langford, Dan Brown, Andy Ashcroft) some
boys from the capital of sheep shaggers (Conor Charleston, Hywel Burke, Tom and
John Williams) and a Telford lad (Ben Perks) that didn’t really know anyone before
deciding to travel to this skateboarding Mecca.

One week was definitely not long enough to skate the Catalonian city, as any plans
to hit numerous spots on the metro line quickly evaporated when any ‘quick skate’
turned into 4 hours – the spots are just too sick. We were here to hit as much as
possible but also to have a laugh, this is probably why one of the best sessions was on
a pole-jam/hill bomb beautifully situated on the seafront. Still, some shredding went
down on a daily basis, as trying to take it easy and recover from the two-litre pitchers
in the Black Sheep the night before was impossible because the terrain in this city is
just too skateable and tempts the weariest of legs to muster some trick or another. If
you haven’t been to Barcelona book a flight now.

Ali Watson fakie flip MACBA: this place is chilling and full of tramps that smash
up tellys; you don’t get that on Skate 3.

- Chupa Chup devourer Conor being keen as ever with an ollie to flat.

Hywel Burke tailslide: Hywel isn’t even Welsh but he held it down for the God’s
country crew with a tail slide at the bottom of another dope hill bomb, by getting
drunk every night and managing to fall in the sea fully clothed when trying to
commandeer a boat when twatted.

Tom busting out the shorts and the footplant hop scotch.

- Ali Watson getting his snoz bonk on.

Ben Perks (myself) ollie over and into a bank: I lost a pair of kegs to this.

Long John Silver: The world’s tallest 16-year old obviously couldn’t fit in his bed
properly, but the apartment we stayed in was amazing and very reasonable - as was
the guy who owned the place who nearly kicked us out for living up to the ‘Brits
abroad’ stereotype, thanks for not doing that.

Ali sticks his tongue out for ‘Danny the Grinner’ in his Espana shorts while doing a
bluntslide revert.

Danny showing what can so easily go wrong as Besos.
Ali Watson floating well above the Besos rail.

Ben Fenner Stead king of the nollie front foot flip wasn’t feeling the strip club; I
don’t know if getting his wallet nicked by a prostitute deterred him at all.

Ali Watson BS feeble: This spot was located right near our hotel and was skated the
most.

Andy Ashcroft enjoying a paddle: It’s a holiday requirement.
‘Gnarly’ Watson gets gnarly yet again with a tail drop into a bank much to the
delight of some Korean basketball players.

Dan Brown Jumping down stairs: Chatting to Dan on the first day at Parallel, he said
he wanted to get on skating again – well he did more that that he killed it. Amazing
what a diet of vegetables and 6 oranges a day can do eh?

Chris Langford getting raw on the seafront with a transfer to side-disaster-thingy, nearly as impressive as when he managed to not spill his beer when getting hit by a Moped when crossing the road – lads on tour!

Ash Wilson and Andy posing for the Camera with true gangsta steez “Lost Art yo!”

Untitled from Ali Watson on Vimeo.

February is definitely shaping up to be the month that kick starts this years hype shit. We have already had dope as fuck SB's in already and they are selling fast and with 2 more that you can see in the video and later in the post, well your bank balance is going to reflect this. But before you go mad on swoosh hype you have to peep these new hélas additions.

Last year Lucas Puig came with this hat company out of nowhere and the quality and demand for these speaks volumes. The little details are so good, and the fit is second to non. Go check the rang out right now over here, plus they are all available instore too, but be quick, limited numbers as always!

Next up we have one of the best Blazers i've seen for a very very long time! Premium Leather, Brass eyelets and a Lance Mountain colab colourway, well, this is one for the Blazer lovers and sneaker heads out there for sure! Available right now so don't sleep!

And last but not least we have this Janoski Low Premium. When I first saw this at sample stage it wasn't the nicest shoe, I thought it would be pretty whack. But now, in the flesh fully finished, its super dope! The Light Grey/Silver Piping is a banger and the Cotton finish harks back to the OG wool Janoski that was crazy good! Don't sleep on this either, limited numbers!

Our good mates , Danny Brady, Nick Jensen, Paul Shier, Marty Murawksi, Jon Nguyen and Sylvain Tognelli
spent some time recently in Shier's adopted home of LA filming an edit for Transworld Mags Skate and Create.This will hype you all to go skating!!!

BLUEPRINT SKATEBOARDS LIFE GLITCH SKATE AND CREATE TRANSWORLD MAGAZINE from paul shier on Vimeo.